Forrester’s report on Facebook’s lack of effectiveness for e-commerce merchants indicates only 7% of retailers rank social networks as an effective source of sales/leads in 2009. On a unit economics [...]
Facebook has a massive ad opportunity in front of them – the local ad market. The case for the local ad market Facebook has unique assets to take advantage of [...]
High friction sales processes don’t work in local Recently, CPA has been exalted as the savior for local monetization. Low friction, high velocity sales are key in local. Below are three reasons [...]
Epochs of Ad Networks The history of the ad network can be described in three eras: Portals and search engines aggregate large audiences across billions of uniformly high quality pages impressions [...]
