Guilty price consciousness & local e-commerce
I spent a week in the highlands of Ecuador in a small town where everyone says good morning to each other. Dominated by farming, the community is self-sustaining – a [...]
Tag Archives: local
The difficulties of cost per action advertising (CPA) in local
High friction sales processes don’t work in local Recently, CPA has been exalted as the savior for local monetization. Low friction, high velocity sales are key in local. Below are three reasons [...]
Do hyperlocal ad networks follow a similar evolution to web ad networks?
Epochs of Ad Networks The history of the ad network can be described in three eras: Portals and search engines aggregate large audiences across billions of uniformly high quality pages impressions [...]
