Facebook’s Local Ad Opportunity
Facebook has a massive ad opportunity in front of them – the local ad market. The case for the local ad market Facebook has unique assets to take advantage of [...]
Tag Archives: location
Redpoint invests in Simple Geo
We’re thrilled to announce a Series A investment in SimpleGeo with partners including the Foundry Group, First Round Capital, Lowercase Capital and FreeStyle Capital. Matt Galligan and Joe Stump are [...]
The difficulties of cost per action advertising (CPA) in local
High friction sales processes don’t work in local Recently, CPA has been exalted as the savior for local monetization. Low friction, high velocity sales are key in local. Below are three reasons [...]
Do hyperlocal ad networks follow a similar evolution to web ad networks?
Epochs of Ad Networks The history of the ad network can be described in three eras: Portals and search engines aggregate large audiences across billions of uniformly high quality pages impressions [...]
The impact of location on social networks
Application of viral actions drove Facebook, MySpace, Zynga growth to hundreds of millions of user accounts through oking, sheep throwing, commenting, and gifting stray cats on farms. Distilling their keys [...]
