I met a great marketer last week and he shared with me a simple but brilliant observation about marketing. Quantitative marketing is for making small adjustments. Qualitative marketing drives order [...]
Reading through Om’s reflections on 10 years of blogging, I sighed. Ten years of filling a page three times daily is a Herculean effort. But Om is human. Over his [...]
Social media marketing is wonderful. It enables conversations between companies and users, between writers and readers. It builds brands by giving them a voice. Social media is a layer we’re [...]
In the New Yorker a few weeks ago, Malcom Gladwell wrote the US consumer is enthralled with the new, new thing. Beta is the new “it” word. If you need [...]
Amazon sells 105 eBooks for every 100 real books (hard and soft cover). This tipping of the scales took only 3.5 years, much shorter than I expected. It’s a tremendous [...]
I discussed the acceleration of Android’s growth yesterday. There’s a huge opportunity for mobile developers to build distribution on Android. Running through many of the top charts in the Android [...]
