Ai

Tokenmaxxing

I burnt 250M tokens in a day. Tokenmaxxing is the deliberate practice of maximizing AI token consumption through parallelization.

Tokenmaxxing

Marketing in the Agentic Era

On April 9th, Lena Waters kicks off Office Hours with Marketing in the Agentic Era. 15 minutes. One topic. Call-in questions.

Marketing in the Agentic Era

A New Axis of Competition

Intercom & Chroma shipped custom AI models today. Would you choose one software over another because it has a proprietary model with better performance?

A New Axis of Competition

AI's Bundling Moment

The SaaS era rewarded unbundling & specialization. AI companies are rebundling into platforms because rapid model changes create cognitive burden for buyers assembling best-of-breed stacks.

AI's Bundling Moment

Cursor, Kimi & the Open Source Imperative

When a $50 billion American company builds its flagship model on Chinese open-source weights, that's a sign of the criticality of open source to innovation.

Cursor, Kimi & the Open Source Imperative

The Pricing Power of Agents

Agent pricing reveals whether you're solving scarcity or creating disruption - and the market rewards these very differently.

The Pricing Power of Agents

The 12x Bet on AI

For every dollar hyperscalers earn from AI today, they're spending twelve dollars to build more capacity. That's the 12x bet embedded in $575 billion of capex this year.

The 12x Bet on AI

You Are Responsible for Your Agent

Amazon lost $6.3M in orders from AI coding failures. Utah law eliminates the hallucination defense. Companies bear liability for their agents' mistakes.

You Are Responsible for Your Agent