For pre-seed to Series B founders, navigating GTM strategy, marketing, and positioning can be challenging. When should you hire your first marketing leader? How do you scale GTM efficiently? When is the right time to invest in branding?

To help founders tackle these challenges, Theory Ventures is hosting exclusive 1:1 Office Hours with Kady Srinivasan, former CMO at Lightspeed Commerce and GTM leader at Dropbox and Klaviyo. Kady has led GTM teams that scaled revenue from $150M to $600M ARR, drove successful IPOs, and optimized marketing efficiency at scale.

During this in-person session in SF on February 26, founders will receive direct, tailored feedback in one or more of these key areas:

✅ Org Design – Hiring the right marketing & GTM talent at each stage
✅ GTM Machine Building – Sales models, outbound timing, and compensation structures
✅ Positioning & Branding – Defining ICP, market focus, and brand investment strategies

Please apply here.