Venture Capitalist at Theory

About / Categories / Subscribe / Twitter

1 minute read / Jul 28, 2022 /

Office Hours with Bill Binch: Structuring Sales Teams for Success

image On August 11 at 9:30 AM Pacific time, Office Hours will host legendary sales leader Bill Binch. Bill started his career at Oracle where he rose to VP. He led Marketo sales as EVP of Worldwide Sales. Most recently, Bill led the sales team at Pendo as CRO. Today, he’s an operating partner at Battery.

Over the last few weeks, I’ve been writing about Deliberately Underselling as Sales Strategy. Bill & I have been trading emails about different ways of accomplishing this goal. In addition, many founders & sales leaders have asked questions about the details, the pros & cons, & the alternatives to this strategy.

During this Office Hours, Bill will talk about:

As always, we’ll collect questions from the audience during registration & interleave them throughout the conversation. If you’re interested to attend, please register here.

Read More:

The Health of Cloud Spending in Mid-2022