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On first glance, SMB SaaS companies, those who sell Software-as-a-Service to small to medium businesses, may seem like any other software company. But they are quite a different breed. It’s not just the sales process that differs from traditional software. The entire business has be built differently. So must the product. And typically these products have a 2 step value proposition.
SMB SaaS companies sell to a radically different market than enterprise software companies.
All the while, this brand building effort is a substantial investment in reducing cost-of-customer-acquisition.
Dale Carnegie's seminal book How to Make Friends and Influence People introduced the powerful notion of social proof to millions. Social proof is the psychological phenomenon behind the power of word-of-mouth marketing. The old trope “No one gets fired for buying IBM” is a manifestation of social proof in an enterprise sales process.
Social proof is an incredibly powerful force.
categories = [“startups, data analysis, benchmarks, management, compensation”] date = “2019-10-28T07:00:00+00:00” excerpt = “There's no doubt we're in the founder-CEO era of startups. Ten or twenty years ago, hiring a professional CEO to run a business was de rigeur. But today, it's less and less common. At the seed stage, nearly all CEOs are founders. No surprise there since the company is so young. But at the Series D, founder CEOs helm approximately 70% of venture backed startups in the Bay Area.